About
Underground Cellar is a new online wine marketplace for discovering and buying premium wines online. Buyers love us because every bottle they buy may be randomly upgraded to rare and private-stash bottles from prestigious wineries. But our real benefit is that we provide wineries a sustainable sales channel that never uses discounts. This allows them to quickly sell wine without bastardizing their pricing structure or harming their brand image. Underground Cellar is the first vertical utilizing our patent-pending “reverse-discount” e-commerce platform. Our plan is to scale within the $5B online wine vertical, capturing $40MM of wine sales by year 3. First we take over wine, then we expand into other luxury verticals... * Gift cards * Fashion * Jewelry * Spa services * Hotel reservations * ...the WORLD.