
About
Soma is a subscription business in the beverage industry. Our first product is a sustainable glass water filter ($59). Replacement filters are shipped to our customers every two months for $12.99. We launched in September 2013 going direct to consumer online selling over 10,000 units. We now have nearly 10,000 active subscribers. To increase both brand awareness and our subscriber base, we are now partnering with national retailers. We're also working on the launch of two new form-factors (designed by Tom Chi, the co-founder of GoogleX) and a number of new consumables.