About
Sidelines is a people-powered content marketing platform. We are replacing native ads with authentic user discussions. We have curated a community of expert fans who start and participate in high-quality discussions with each other on topics they really care about. Sidelines' relevance engine places these expert discussions natively on apps blogs and sites within its publisher network based on demographic and relevance. Sidelines' discussions increase retention and engagement by110% and generates more than 2x their average eCPM for publishers. Sidelines is thus a powerful channel for premium brands to reach millions in their target demographic through sponsored campaigns featuring authentic discussions from Sidelines' expert contributors. As a result, the average Sidelines campaign drives over 5M minutes of active engagement and 5x the CTR of average display video ads.Sidelines is currently running campaigns for ESPN, Walt Disney World, The Honest Company and Star Wars: Commander.