About
The Problem Instagram does not allow buy buttons or clickable links • Consumers cannot directly purchase products or find them online • Brands and retailers cannot convert followers into customers and track consumer analytics • Fashion bloggers cannot monetize from posting themselves in products of brands and retailers The Opportunity Instagram is filled with consumers in the online shopping demographic • Retail and fashion brands dominate the top 10 largest communities • 90% are under 35 and 68% are women • 16% are adults with incomes greater than $75k Brands and retailers are highly active and engaged on Instagram • 92% of prestige brands and 57% of retailers • 43% post at least 6 photos per week • 63% link to their online site