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Shift is making it easy for users to spend any 'store of value' - fiat currencies, bitcoin, precious metals and gold, loyalty points, etc - at existing credit card accepting merchants. Users connect their other 'store of value' accounts to their Shift Card. Users set their funding priority list (eg: spend from this account first, then this one second, etc etc) and have access to their transaction history from the Shift wallet app. The Shift Card works exactly the same as any of the cards in users' wallets today. Merchants continue to bear business as usual fees while users get to make everyday purchases with everything from fiat to bitcoin to gold. Shift is still early on, but we are LIVE with Visa and a bank in the US. We've built out our full stack processing and settlement system. In addition to the Card, we have a companion mobile wallet that that we hope will become the primary tool customers use to interact with their money. Our aim to build the next generation of mint.com.