About
Ritual is the ultimate yoga experience. It fuses the business model of SoulCycle, the culture of lululemon athletica, the pioneering benefits package of Google, and the market disruption of Uber. Ritual will integrate the ancient tradition of yoga with the evolved boutique fitness business model. The experience will combine music, heat, humidity, technology, and flawless instruction....every time. While the rest of the fitness industry is thriving, yoga has not adapted to the changing socioeconomic or tech-driven culture of its students.