About
Each year, more than $1 trillion in B2B sales are influenced by technology, financial and market research and collateral. Yet companies producing this content still use manual, PDF-based processes to create it. They need to automate their workflows at scale, extract insights from audience and content data and reach audiences on mobile and social. Publet is a SaaS platform to deliver effective, data-driven research to digital audiences. Major B2B firms use Publet to create, amplify and track digital research and collateral, and drive more leads and sales for products, research and consulting. Our platform generates digital collateral that reaches every mobile device, is easily shared on social media and delivers data about how the content performs. Machine learning turns datasets about audience interactions into recommendations and optimization for phrasing, layout, distribution and other key content dimensions.