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Scrabble became "Words with Friends". Pictionary became "Draw Something", but the world is still waiting for the social mobile hit that takes Trivial Pursuit to the same level of success. Plain Vanilla is developing QuizUp, a real time social quiz game that approaches the trivia genre from a new angle. QuizUp has great traction potential and an innovative go-to-market strategy. Oh, and its a lot of fun and terribly addictive. :) Please contact us for further information.