About
OpenLabel is a consumer-facing mobile platform that puts a public comment space on the barcode of every product in the world. Consumers and organizations can now scan any product with their mobile device and instantly see and share all information we *wish* were listed on the package. This frictionless transparency will transform commerce, redirect billions each month, and help the world make smarter more responsible decisions. Mobile continues to skyrocket, fueling the explosion of UGC platforms (Twitter, Yelp, Reddit, YouTube). OpenLabel applies this to the world of products, filling an enormous gap and empowering people with the information they are increasingly demanding. Beyond an addictive app, the company's data-driven platform, with website and API, can consolidate data from organizations, capture highly detailed contextual data on consumer sentiment, reach consumers at the critical decision point, deliver unprecedented insights to brands & retailers, and delight consumers.