About
NextUser is a Marketing Automation and Analytics platform for consumer websites that help marketing tools to work in harmony and increase engagement, conversion and lifetime value. Historically, companies have relied on individual solutions (CMS, email, Advertising, etc.) to affect holistic customer behavior. By coordinating them, marketers can deliver messages to the right audience at the right time. They can contextually adapt customer experiences based on user behavior, KPI, engagement, location, etc. With its "open platform", NextUser helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM... Specifically, it’s a unified platform to: 1) Aggregate user data from our tracker and all relevant sources: internal database, CRM, Email, Social Media…. 2) Manage individual user profiles for anonymous and identified traffic across all touch points. 3) Enable marketers to establish user scenarios/workflows at scale without technology resources.