About
Email remains one of the most effective channels of content delivery. But only 42% of companies rate the performance of their email marketing campaigns as ‘excellent’ (3%) or ‘good’ (39%). What’s the problem? Most email marketing solutions are not personal, not timely, contain too much content and take a lot of time on content selection The desire to address these issues in the digital publishing industry became a foundation of the product we call Traqli. It is aimed to create and deliver news digests based on individual readers’ preferences and interests. Using semantic analysis and content supervision techniques, the Traqli technology recognizes the meaning of the content, defines connections between articles and tracks users’ behavior on the site. As a result, personalized information is delivered to each reader at the time when he or she usually reads news. Results: 200% growth of CTR, visit time, page views at no time on setup and management