MOX

http://mox.tv MOX is what MTV would be if it launched in 2013. Many of us remember switching on the TV and to have Kurt Loder or Downtown Julie Brown present us music videos, news, and interviews 24 hours a day. But the digital native generation has no idea what that feels like, because TV doesn't really play music anymore. Further, online music properties are busy building glorified blogs--sites centered around written content that appeals to the whopping 2% of avid music fans who actually read about music. MOX is for that other 98% of the digital native population. On MOX you'll find a music news every 30 minutes with a real-live host. MOX minimizes "decision paralysis" by featuring a lean-back, scheduled experience. We stream the latest music videos, VJs, interviews, and live sets, 24/7.  The concept of MOX is simple: bring back music television, focus on the music digital natives love, and put it where they already consume content: online, mobile, and other connected devices.