About
Stage: Cashflow positive, customer funded SaaS application, growing at rapid rate, launched on June, 2014, Alchemist Class X What we solve: Retail intelligence platforms so far have focussed largely on customer acquisition and increasing revenue. Not enough has been done to make this profitable. Meanwhile the current trend of discount retailing has further compounded this problem. Over the last decade top retailers have seen a 200% decline in profit margins. The next wave in retail has to be profitable revenue. What we do: MineWhat is a retail profitability platform that enables online stores to succeed with margin-based marketing and merchandising strategies. It consolidates data on product information, conversion, margins and inventory information onto our data processing platform and connects this to shopper behavior. Usage: Our customers currently use MineWhat for Category management, vendor/brand management, retargeting, monitoring affiliates and more.