About
Media Relevance is a technology platform that increases the CPM or CPA levels for video ads through better contextual targeting. The platform uses words spoken in video, a viewer's social graph and key meta-data to match highly relevant advertising to videos, at the right moment. Our technology works across all screens, addressing both broadcast TV and digital video markets, totaling over $200bn globally. By processing multiple signals related to video content, we surface options for engagement with viewers. Advertisers can now see where keywords related to their brands are part of a storyline. These advertising moments can then be correlated to contextually-relevant ads, background information, and commerce opportunities. For any moment where context plays a strong positive signal, Media Relevance can find it and serve an ad or relevant information.