About
Iodine is creating a massive community of people sharing their experience with what works - and what doesn't - in medicine. We believe Iodine is transforming the consumer experience around health, by providing personal, clear, actionable, and trustworthy resources for better treatment decisions. Our tools let consumers orient medical research around their own condition, demographics, and concerns. Our experience database creates a "map" of the real world of medications - side effects, effectiveness, dose, and other considerations - and puts individual users on the map, so they can chart a course towards better health. Iodine addresses a massive need among American consumers: 23% are searching online for drug information, and are unsatisfied by what they find. With expertise in analytics, behavioral science, and design, Iodine is solving this problem.