About
BrightFunnel is a Marketing Intelligence platform for B2B organizations. We provide CMOs with full visibility and control over their direct impact on revenue, by enabling them to attribute, forecast, and benchmark their demand generation efforts. Unlike traditional analytics, BrightFunnel is predictive from day one -- so they help marketers to not only prove results, but also plan future actions. We aspire to create a self-learning system that can automatically adjust marketing budgets and priorities according to what it learns, and trigger revenue-generating actions. Our customers include market leaders such as HootSuite, ExactTarget, ServiceMax and Nimble Storage.