About
Booyah, headquartered in San Francisco, is the market leader in location–based gaming. Our games capture a wide-range of real-world signals to inspire new gameplay via location-based check-ins, product/brand interactions, and real-world personal interests/activities. As featured by the New York Times and played by over 10 million people, MyTown and MyTown 2 turn the real-world into a game of Monopoly and continue to be Top Grossing iOS apps in 2011 and 2012.