About
BeautyArmy is a San Francisco based technology and e-commerce company that has helped over 200,000 people find the best beauty and personal care products through a unique, personalized online e-commerce experience. BeautyArmy uses proprietary algorithms to match the attributes of people with the attributes of products, which makes finding products online quicker and easier. BeautyArmy has seen incredible traction. They have 200,000+ users, generated over $1.5M in revenue, signed deals with Hearst Media, Unilever, Proctor and Gamble and been featured in TechCrunch, GigaOM, and TIME magazine. BeautyArmy has two business models: 1) A beauty and personal care sample subscription service in which consumers pay $12.00 a month. All inventory is acquired for free. Margins are 75%. 2) Full size shop in which the technology aggregates across all beauty brands and products to provide personalized product recommendations. BA takes a % of each transaction.